Creator and audience fit
Considered during planning and carried forward into the campaign’s delivery requirements.
Influencer marketing in South Africa
Work with suitable creators to translate the campaign into credible stories, demonstrations and community conversations.
Discuss a Influencers campaign →HOW ADVERTIFIED MAKES IT WORK01 02 03
Use the medium with purpose, not guesswork.
Advertified connects the channel to the business goal, shows why it belongs in the plan and carries its practical requirements into campaign coordination.
Deliverables, usage rights and disclosures
Considered during planning and carried forward into the campaign’s delivery requirements.
Published content and performance evidence
Considered during planning and carried forward into the campaign’s delivery requirements.
Planning your Influencers campaign
Formats and campaign fit
Consider platform-native videos, stories, posts, demonstrations and event participation according to creator suitability. Start with audience relevance, content quality and the campaign objective rather than follower count alone. Selected creators receive an offer and choose whether to accept.
What affects the cost?
Fees depend on the deliverables and agreed rights. Content creation, posting, paid amplification, exclusivity, travel and extended reuse can have different costs. The assignment should specify what is included rather than assuming one fee buys unlimited content use.
Lead times and booking deadlines
Plan for creator selection, acceptance, briefing, content production, feedback and the agreed publication window. Availability is confirmed through the offer process. Record submission and approval deadlines so revisions do not silently move the live date.
Production and approvals
Define the message, required disclosures, deliverable formats, review process and revision scope. Agree usage channels, duration, paid promotion rights and any exclusivity before acceptance. Creators should obtain required approval before publishing and retain evidence of the approved version.
Measurement and proof of delivery
Request publication links and the agreed platform metrics at the specified reporting point. Views, reach, engagement and conversions have different definitions. Report the source and period, distinguish paid amplification from organic delivery and avoid equating follower count with campaign reach.
Compare campaign budget options, follow the campaign process or explore other media channels.
Influencers advertising questions
Do influencers choose campaigns on Advertified?
No. Creators are invited to campaigns for which they have been selected. They review the offer and may accept or decline.
Can the brand reuse a creator’s content?
Only within the rights agreed in the assignment. Duration, platforms, paid promotion and any extensions should be explicit.
When does an influencer get paid?
The accepted assignment sets the fee, payment timing and evidence or invoice requirements. Uploading an invoice does not itself confirm payment.
Could Influencers help move your campaign forward?
Let us assess the role it could play alongside the rest of the media mix.