Launch
R10,000–R100,000A focused campaign around one clear objective, audience or market opportunity.
- A disciplined channel role
- Focused geographic or audience reach
- A clear response or awareness objective
Different ambitions need different levels of campaign weight.
These bands are useful starting points for the conversation. Your final recommendation is shaped by the brief, the market opportunity and what the investment needs to achieve—not by a fixed media bundle.
Boost
R100,000–R500,000More room to coordinate channels, strengthen production and extend campaign reach.
- A more connected media mix
- Broader market coverage
- Stronger creative and delivery support
Scale
R500,000–R1,000,000A larger campaign with greater reach, sequencing and measurement ambition.
- Multi-channel campaign roles
- Deeper reach or frequency
- More robust evidence and measurement
Dominance
From R1,000,000A bespoke, high-ambition campaign with no fixed upper limit.
- Sustained market presence
- Broader channel and market coordination
- A bespoke delivery and learning plan
Reference bands are shown in ZAR. Final campaign currency, media selection, pricing, FX treatment and availability are confirmed during planning.
Not sure what the campaign should cost?
Tell us what the business needs to achieve. We will help frame a realistic investment conversation.