Skip to main content
How Advertified works

One clear route from campaign ambition to live media.

You bring the business objective. Advertified brings together market intelligence, expert media planning and delivery across South Africa’s media landscape.

Radio Television OOH Print Digital Influencer
01 · Your ambition

Tell us what success should look like.

Share the campaign objective, audience, locations, timing and investment range—online or with an Advertified media expert.

  • Business objective and desired action
  • Audience, language and market priorities
  • Timing, constraints and investment range
You receiveA structured campaign brief

A shared definition of the opportunity—clear enough for strategy, media planning and commercial review.

Build consideration Priority audience Target markets Campaign timing
02 · Inventory intelligence

We understand what the market can genuinely offer.

Advertified evaluates relevant inventory, commercial evidence, geography and audience fit. Media experts review the evidence and remain in control.

  • Real media inventory and rate information
  • Geographic, language and audience relevance
  • Evidence, validity and confidence
You receiveA grounded opportunity view

Not a directory of listings—a commercially useful understanding of what could fit the brief and why.

Television
Radio
Out of home
03 · Media strategy

Your channel mix takes shape around the brief.

The planning engine and Advertified media experts balance reach, frequency, relevance, geography, timing and budget across channels.

  • Expert-adjustable channel allocations
  • Media items that work together as one campaign
  • Clear strategic and commercial rationale
You receiveA connected media plan

Every channel has a job to do, with the plan shaped around the brief rather than a fixed media bundle.

Broad attention Repetition and relevance Response and retargeting Place-based presence
04 · Your decision

Choose how far you want the campaign to go.

Compare three genuinely different campaign options. Each option has its own exact media allocation, deliverables and executable plan.

  • See exactly what changes between options
  • Your selected plan and investment stay linked
  • Approve or request changes with confidence
You compareThree clear ways forward

The differences are practical and visible—not just three prices attached to the same plan.

Client-alignedFocused on the initial investment
OpportunityMore reach, depth or duration
05 · Campaign preparation

We coordinate every moving part.

Once the plan is approved, Advertified coordinates the commercial, creative and operational work required to launch the exact campaign selected.

  • Media-partner and creator bookings
  • Creative assets and production requirements
  • Contracts, permits and launch readiness
You seeOne readiness view

Funding, bookings, creative, agreements and launch requirements remain visible as the campaign moves towards launch.

Approved plan Funding Bookings Creative Launch evidence
06 · Live delivery

Your campaign goes live—and the learning begins.

Follow campaign delivery, proof of performance and outcomes in one place. Every completed campaign strengthens the next planning decision.

  • Live campaign status and delivery
  • Proof linked to the actual booked media
  • Outcomes, measurement and learnings
You receiveA campaign you can follow

From the original brief to the proof received, the commercial and operational journey stays connected.

LiveProofLearn
Start with the objective

You do not need to know which station, screen or publication to buy.

Tell us what the campaign must achieve. Advertified and its media experts will help shape the route.

Start your campaign brief