How Advertified worksOne clear route from campaign ambition to live media. You bring the business objective. Advertified brings together market intelligence, expert media planning and delivery across South Africa’s media landscape.
Radio Television OOH Print Digital Influencer1 Brief 2 Understand 3 Plan 4 Choose 5 Prepare 6 Go live
01 · Your ambition Tell us what success should look like. Share the campaign objective, audience, locations, timing and investment range—online or with an Advertified media expert.
Business objective and desired action Audience, language and market priorities Timing, constraints and investment range You receiveA structured campaign brief A shared definition of the opportunity—clear enough for strategy, media planning and commercial review.
Build consideration Priority audience Target markets Campaign timing02 · Inventory intelligence We understand what the market can genuinely offer. Advertified evaluates relevant inventory, commercial evidence, geography and audience fit. Media experts review the evidence and remain in control.
Real media inventory and rate information Geographic, language and audience relevance Evidence, validity and confidence 03 · Media strategy Your channel mix takes shape around the brief. The planning engine and Advertified media experts balance reach, frequency, relevance, geography, timing and budget across channels.
Expert-adjustable channel allocations Media items that work together as one campaign Clear strategic and commercial rationale You receiveA connected media plan Every channel has a job to do, with the plan shaped around the brief rather than a fixed media bundle.
Broad attention Repetition and relevance Response and retargeting Place-based presence04 · Your decision Choose how far you want the campaign to go. Compare three genuinely different campaign options. Each option has its own exact media allocation, deliverables and executable plan.
See exactly what changes between options Your selected plan and investment stay linked Approve or request changes with confidence You compareThree clear ways forward The differences are practical and visible—not just three prices attached to the same plan.
Client-aligned Focused on the initial investment Recommended The strongest balanced plan Recommended Opportunity More reach, depth or duration 05 · Campaign preparation We coordinate every moving part. Once the plan is approved, Advertified coordinates the commercial, creative and operational work required to launch the exact campaign selected.
Media-partner and creator bookings Creative assets and production requirements Contracts, permits and launch readiness You seeOne readiness view Funding, bookings, creative, agreements and launch requirements remain visible as the campaign moves towards launch.
Approved plan Funding Bookings Creative Launch evidence06 · Live delivery Your campaign goes live—and the learning begins. Follow campaign delivery, proof of performance and outcomes in one place. Every completed campaign strengthens the next planning decision.
Live campaign status and delivery Proof linked to the actual booked media Outcomes, measurement and learnings You receiveA campaign you can follow From the original brief to the proof received, the commercial and operational journey stays connected.
Start with the objectiveYou do not need to know which station, screen or publication to buy. Tell us what the campaign must achieve. Advertified and its media experts will help shape the route.
Start your campaign brief