Audience, platform and placement fit
Considered during planning and carried forward into the campaign’s delivery requirements.
Digital and social media advertising in South Africa
Use digital and social media to move audiences from discovery to response while keeping targeting, creative and measurement tied to the campaign goal.
Discuss a Digital campaign →HOW ADVERTIFIED MAKES IT WORK01 02 03
Use the medium with purpose, not guesswork.
Advertified connects the channel to the business goal, shows why it belongs in the plan and carries its practical requirements into campaign coordination.
Creative and response journey
Considered during planning and carried forward into the campaign’s delivery requirements.
Measurement source and reporting limits
Considered during planning and carried forward into the campaign’s delivery requirements.
Planning your Digital campaign
Formats and campaign fit
Compare paid search, display, online video and social placements against the action you want people to take. Choose the platform and format around the audience and response journey, not simply because an account exists there. Organic posting and paid advertising are different scopes.
What affects the cost?
Platform spend may be priced through auctions or agreed inventory arrangements. Audience, competition, objective, creative and buying method can affect delivery. Confirm the media allowance, management work, creative production, tracking setup and tax treatment separately.
Lead times and booking deadlines
Allow for account access, creative approval, platform review and landing-page preparation before launch. A submitted advert is not guaranteed to go live immediately. Agree the campaign dates, review points and authority for any budget or targeting changes.
Production and approvals
Prepare assets for the actual placements and screen sizes. Check the destination page, forms, contact details and offer before spending. Use tracking only with the appropriate privacy notices and permissions; an enquiry should not automatically become marketing consent.
Measurement and proof of delivery
Agree the objective and definitions before launch: impressions, clicks, completed forms and sales are different outcomes. Platform attribution depends on its settings and measurement window. Compare reports with your own enquiry or sales records where lawful and available, and identify gaps such as untracked offline conversions.
Compare campaign budget options, follow the campaign process or explore other media channels.
Digital advertising questions
Does a digital campaign guarantee leads?
No. Delivery and response depend on the offer, audience, creative, competition and destination experience. Agree objectives and reporting without treating estimates as guarantees.
Who owns the advertising account?
Account ownership, access and billing responsibilities should be agreed before launch. Do not share passwords where authorised platform access can be used.
Can the budget change during the campaign?
Only within the authority agreed for the campaign. Material increases or scope changes require approval.
Could Digital help move your campaign forward?
Let us assess the role it could play alongside the rest of the media mix.